I turn startup events into pipeline.

I'm Toni Akinwumi — a Fractional Event & Field Marketer with experience scaling event programs at Shopify, Arbitrum, and Sui Foundation. If you're a SaaS or crypto startup that needs events done right without a full-time hire, let's talk.
I've spent my career at the intersection of events and growth — building programs from scratch inside fast-moving startups and navigating the complexity of enterprise tech. I know what it takes to run an event that actually moves the needle: the strategy behind it, the logistics that make it seamless, and the follow-through that converts attendance into revenue.
Whether you need someone to own your entire event calendar or parachute in for a single high-stakes activation, I bring the same standard: clear communication, zero chaos, and results you can point to.

My work:

Areas of Expertise

Project Management
End-to-End Field Campaign Execution
Event & Brand Strategy
Budget Management
Team Logistics
Email Marketing

Teams I’ve worked with

Shopify
Arbitrum 
Optimism
Sui Foundation

Consulting Services

I offer my services as a Fractional Event or Field Marketer to support your team and its needs.

Ready to make your next event count? Book a 20-minute call.

  • A repeatable event playbook built for your team, so every event runs smoothly whether I'm in the room or not. From messaging frameworks to post-event follow-up sequences, I'll document your entire event strategy, so your team can execute with confidence.

  • Your team shows up to events rested, on time, and ready to close, not stressed from a chaotic travel experience. I handle room blocks, flights, team dinners, and every detail in between so your people can focus on what matters.

  • From intimate client dinners to full-day summits, I manage every moving part - venue, vendors, run-of-show, and on-site execution. You set the goals; I deliver the event.

  • Events shouldn't end when the lights go off. I build full-funnel campaigns, pre-event buzz, on-site capture, and post-event sequences that turn attendees into warm leads your sales team can actually work with.